West Ham United and Adidas have announced a commercial partnership which means that the sportswear giant will become the Club’s Official Technical Supplier from 1st June 2013. Adidas will produce the Hammers’ team kit, replica kit, training wear and equipment for the 2013/14 and 2014/15 seasons.
The new kits will feature Adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.
It isn’t this first time West Ham and Adidas have worked together. The Hammers wore the company’s strips for their best-ever league finish of third in 1986 and in the 1981 League Cup final. Some of the Club’s favourite players appeared in an Adidas kit, including Billy Bonds MBE, Sir Trevor Brooking and Tony Cottee. No doubt Hammers’ fans will be looking forward to players in the current squad making their own history with the Club now clad in the famous three stripes again. The choice of Adidas also reflects the suggestions made by the Club’s Supporter Advisory Board in discussions held about the Hammers’ choice of technical partner.
West Ham United Vice-Chairman Karren Brady said: “We are delighted to team up with Adidas at such an exciting time in the Club’s history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear. “The agreement with a world-famous sports brand provider is another signifier of our Club’s growing global standing. Adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes. “As the our detailed independent Olympic Stadium supporter consultation showed, we always listen to our supporters’ opinions and I am pleased we have been able to act on their wants by reuniting us with adidas.” Steve Holland, Senior Manager – Commercial Clubs at Adidas, said: “To partner with West Ham United again, considering there has been such an iconic past relationship meant that there was genuine excitement from both parties as we agreed the deal. Adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons.” Adidas replace West Ham’s Technical Partner for the past three years, Macron.
Supporters can look forward to the new Adidas kit designs being revealed this summer.
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