Chelsea Football Club and Adidas have revealed the London club’s new strip for the upcoming 2013-14 season and it is available to pre-order here.

Revealing the new 2013-14 kit follows Chelsea’s much talked about tease campaign, called, ‘It’s Blue, What Else Matters?’ The new kit is said to take inspiration from legendary past kits worn by former Chelsea greats.

The campaign certainly made an impact with a reported 1.5 million fans worldwide tuning in to see players such as John Terry, Juan Mata, David Luiz and Gary Cahill covered in blue paint. The overall campaign also included Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech.

Watch the video below –

Pre-order your new 2013-14 Chelsea Shirt here