The new away shirt has the popular blue and black stripes that were worn by Boro’s 1973-74 Second Division winning side, managed by Jack Charlton.
Both shirts feature a redesigned logo from sponsor Ramsdens, which is now plain white. Ramsden’s Chairman, Stewart Smith, said the change was in response to fans’ comments and builds on the strong links they have built with Middlesbrough during the last three years.
He said, “We have listened to what the fans have said about our logo and wanted to make a change to give the kit as strong a look as possible,” he added. “At the same time, we are keen to continue giving our company the great brand recognition it receives through our association with Boro.”
Middlesbrough seems to be confident the new Adidas designed kits will be popular with the fans.
Middlesbrough’s Senior Retail Manager Jo-Ann Swinnerton said:”We have received excellent pre-orders following our recent teaser campaign and at last we are able to reveal full details of our new strips. “Fans have been genuinely intrigued to see the designs in full and I’m certain they won’t be disappointed by what we have on offer in both home and away choices. They are a neat combination of tradition and innovation.”
What do you think? Do you like the new kits? Comments welcome below.
Classic Boro shirts from the past available here.
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