On their website, Everton explain, “From the very outset of a process which began in autumn 2012, the Club’s in-house design team talked to fans about our Crest, its significance, its meaning and the importance of the individual components. The project team received feedback on initial concepts from the Club’s Fans’ Forum – a representative group of Evertonians including Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders and fans from the Everton Disabled Supporters Association. The Forum gave honest and candid feedback and suggested changes which, where appropriate, were integrated.”
The new Crest retains four elements of the previous badge, which are the tower, the shield, the name of the club and the formation year. However, as Everton explain on their website, they are presented in a more “concise, modern and dynamic representation of Everton.
The updated Crest now boasts a more realistic version of the famous ‘Everton Tower’ as its centrepiece and the modernised design prominently features the Everton name. Its simplified nature means it can be reproduced more effectively in the digital and retail arenas.” The Crest was inspired by the classic 1938 version designed by Theo Kelly.
Take a look at the official Everton video explaining the process here.
However, it’s now being widely reported that many Everton fans are not happy with the new Crest. Toffees supporters have made their feelings known on social media sites like Twitter. It seems the biggest controversy is the removal of the Club’s latin motto, ‘Nil Satis Nisi Optimum’, which translates as ‘nothing but the best is good enough’.
What do you think of the new Crest? Comments welcome below.
Check out classic Everton shirts from the past here.