Spanish giants Barcelona have signed an innovative new shirt sponsorship deal with American technology multinational, Intel. The most notable point about the new deal is that the ‘Intel Inside’ logo will be printed on the inside of the shirt. This is the first time the shirt has ever featured a sponsorship logo in such a position.
No doubt Intel will be hoping for many lifted shirt goal celebrations from the Barca players so their advertising slogan will be seen. The new shirt was presented this week at Barcelona’s Ciutat Esportiva in Sant Joan Despí by club president Sandro Rosell, and Intel’s Chief Marketing Officer Deborah Conrad, as well as players Carles Puyol and Gerard Piqué.
Intel vice president of sponsorships David Haroldsen commented: “The company’s current advertising slogan is ‘Look inside’. This is a first-time placement of a logo inside of their jersey and a first for a technology company.”
Some fans may criticise Barcelona for accepting more shirt sponsorship but Forbes magazine reported that Intel will pay the club $25 million over five years in the deal so you can see the attraction.
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